Recreating a tagline sounds simple right? It’s only a few words about your organization. Some of the most prominent organizations in the world have the simplest taglines. Like McDonald’s tagline is “I’m Lovin’ It.” So, what goes on behind the scenes during the creation of a tagline? Usually, it starts with a few great minds in a meeting room. Follow along to learn more about how we created the AHR tagline.
Intertwining Our Values
The first thing we considered when creating the AHR tagline was our values. What is our mission? What sets us apart? We wanted our tagline to embody our values. Our values and mission drive everything our agents do. Our mission is to provide the most professional, informative, loyal and dedicated service in the industry. We are dedicated to modernizing and progressing the experience of buying and selling real estate by cultivating a spirit of collaboration, innovation, and integrity.
If our mission is the foundation of our organization, our values are the framework. We value things like trust, integrity and honesty. We want all of our clients to know that they are incapable hands and that they can always trust us to do everything in their best interest. AHR agents and brokers have the perfect combination of technology and experience to give our clients every industry advantage.
So how do you combine our mission, values and advanced technology into a sentence or a couple of words?
AHR Tagline Brainstorming Session
Don’t doubt the impact of brainstorming. Throwing out ideas off the top of your head is how some of the best ideas are born. That is precisely how we came up with the AHR tagline. We researched other realty groups for inspiration and talked about whether what kind of tagline formats we could use. Then we began writing down words.
What words do we use to describe our business? What are our values? One thing that stuck out from the beginning was trust. In an industry where trust is few and far between, we are built upon trust. We are a small-town realtors office; we have no affiliations to larger enterprises. Our biggest concern is finding suitable homes for our buyers and getting the best deal for our sellers.
Each of our realtors lives in the counties where they work. This adds a different perspective. You might even know some of our realtors on more than a professional level. Our realtors don’t just see the numbers. They see the people. Establishing trust with our clients gives everyone peace of mind on both sides. You are probably asking yourself how we managed to include all of this into a couple of words? Well, we began to collaborate. Until after a few hours, we found something we all loved.
Internal Review of the AHR Tagline
Finding a tagline in a meeting is not the end of the process. Just like anything else, we needed other people’s opinions. So, our homework from that meeting was to run our ideas by the most important people in our life. From here, the tagline begins to take on a life of its own, everyone’s ideas started to form the larger picture.
After days of contemplation, we landed on our tagline that we felt embodied everything we believe and stand for. Our new official tagline is “People You Know. Agents You Trust.” This tagline spoke to the word we kept coming back to in our brainstorming sessions. Having complete trust in your realtor is something that sets us apart from other competitors. It also encompasses the fact that we are a small-town organization.
Behind the AHR Brand
Next time you see our tagline on one of our billboards or a social media post, remember this blog. There is a lot more that goes into a tagline than most people think. Our tagline is our promise to our clients. Every house we sell, or blog post we create, we are doing it with our clients in mind.
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If you are interested in purchasing a home or selling a home in East Central Indiana, learn more about American Heritage Realty. We have been in operation since 1977, and we have the expertise and technology to help you buy a home or sell a home. Get to know us!